More background

2024. A report on how modern logistics firms solve for D2C brands' needs. Redseer. Article Link.

2023. A report on funding options available for SMEs. IAMAI, GetVantage & Redseer. Article Link.

2023. A report on how digital payments habits of Indian shoppers. Pinelabs & Redseer. Article Link.

2022. The Freedom Manifesto - a book on how to take a meaningful career break. Karan Bajaj & Redseer. Review Link.

2022. A report on why neo-banking is not as successful in India and how to crack the market. Onebanc & Redseer. Article Link.

2022. A report on the preventive healthcare opportunity in India. Chiratae Ventures, AWS & Redseer. Article Link.

2022. A report on the impact of Covid-19 on private schools in India. Omidyar Network, Central Square Foundation & Redseer. Article Link.

2021. A report on how customers spend on mobile gaming. OnePlus, IAMAI &  Redseer. Article Link.

2019. A report on how urban India moves. CEEW & Redseer. Article Link.

2024-April. Forbes, "$1 trillion market cap not just a possibility but a vision for future of startups." Article Link. Bypass Paywall.

2024-April. Livemint. "Getting Udaan IPO-ready: The inside story of a pivot." Article Link.

2023-August. "Indian start-ups, cheer up! VC investors foresee rebound in funding in 6-12 months." Article Link.

2023 July. Business Standard. "Startups on Shark Tank India see over Rs 1 billion in investment deals." Article Link.

2023-March. Deccan Herald. "Incentivizing responsible consumption in a 'Buy Now, Pay Later' world." Article Link.

2021-May. Economic Times. "India's Last-Mile Delivery to Become $6 bn Profitable Market by 2024." Article Link.

2017-May. VCCircle. "What Gives Paytm an Edge  Over Others in Payments Bank Game." Article Link.

1. Wikipedia. One of the few clients I can name openly. India had among the highest usage of the site but one of the lowest donation rates to the Wikimedia Foundation. We ran a study on how and why users donate to online platforms, then redesigned the ask – changing both the messaging and introducing small “sachet”-sized donation options. The result: a ~40% increase in Indian contributions the following year. 

2. Longitudinal Study on Credit Card Habits. A PE firm wanted to track how their portfolio company's cards were becoming top-of-wallet. As someone who genuinely enjoys optimizing credit card rewards, I found it fascinating to watch spending habits form around benefits. We tracked real user behavior over time – it was like seeing loyalty being built one swipe at a time. 

3. The Time We Mapped Delhi's Streets. A client wanted to conduct a census of retailers stocking bathroom fittings. A client needed a census of retailers stocking bathroom fittings across Delhi. The logistical nightmare: meeting tight deadlines, ensuring genuine data collection, and covering >90% of all relevant retailers. We solved it with a ground operation that could fill a textbook. The effort built a unique capability for our firm, and the client got a dataset they could actually trust.

4. The Time We Shadowed Bakery Trucks at 4 AM. A PE-backed bakery was acquiring a smaller regional bakery for its distribution capability. One of our tasks was to audit the physical delivery of loaves of bread. That meant tailing delivery vans before dawn, counting loaves offloaded at each shop, while dealing with aggressive dogs, suspicious police, and grumpy staff. The deal went through.

5. The Time we Hunted Cars in Bangalore. A leading auto OEM wanted to run a car clinic with very specific requirements – exact car models, customer profiles, and intense logistical constraints. The highlight: tracking down and interviewing India’s very first Tata Nano buyer! 

6. The Time We Mapped 10k Deals Across the World. A VC needed to prove their thesis on passive investment in early-stage startups. We built one of the largest datasets on startup successes and failures, modeled hundreds of portfolios, and validated their strategy. The VC went on to raise a $100 million maiden fund.

7. The Time We Tasted the Food Before Everyone Else. A major QSR chain was entering India and customizing its menu for local palates. We were brought in to test early prototypes. Naturally, that meant we got first dibs on every new product before it hit the market. Best. Project. Ever.